<?xml version="1.0"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0"><channel><title>BrandEfficiency&#xA9;</title><link>http://www.martin-fritsche.ch/</link><description>Contact &amp; Content</description><language>de</language><lastBuildDate>Fri, 07 May 2010 10:31:57 GMT</lastBuildDate><docs>http://blogs.law.harvard.edu/tech/rss</docs><managingEditor>support@kaywa.com</managingEditor><itunes:owner><itunes:name>BrandEfficiency&#xA9;</itunes:name><itunes:email>support@kaywa.com</itunes:email></itunes:owner><webMaster>support@kaywa.com</webMaster><generator>KAYWA</generator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Coaching and Processing Brand Identities</itunes:subtitle><itunes:summary>Contact &amp; Content</itunes:summary><item><itunes:explicit>no</itunes:explicit><itunes:author>Dr. Martin Fritsche</itunes:author><title>Dr. Martin Fritsche is BrandEfficiency&#xA9;</title><description>Schaffhauserstrasse 11
CH-8006 Z&#xFC;rich

Tel: +41 43 343 12 14
Fax: +41 43 343 12 15





Marken leben und erlebbar machen....</description><link>http://www.martin-fritsche.ch/p41.html</link><guid>http://www.martin-fritsche.ch/p41.html</guid><pubDate>Fri, 07 May 2010 10:31:57 GMT</pubDate><enclosure url="http://www.martin-fritsche.ch/files/mrc_persoenlich_oktober_2010.pdf" length="510094" type="application/pdf"/></item><item><itunes:explicit>no</itunes:explicit><itunes:author>Dr. Martin Fritsche</itunes:author><title>_Look&amp;Feel</title><description>Look&amp;Feel im Internet ist Brand Experience im Internet. Die Marke entsteht durch ihren Gebrauch. "Form Follows Function"...</description><link>http://www.martin-fritsche.ch/p40.html</link><guid>http://www.martin-fritsche.ch/p40.html</guid><pubDate>Fri, 07 May 2010 10:05:14 GMT</pubDate></item><item><itunes:explicit>no</itunes:explicit><itunes:author>Dr. Martin Fritsche</itunes:author><title>_Story Telling</title><description></description><link>http://www.martin-fritsche.ch/p37.html</link><guid>http://www.martin-fritsche.ch/p37.html</guid><pubDate>Tue, 14 Jul 2009 21:17:12 GMT</pubDate><enclosure url="http://www.martin-fritsche.ch/files/StoryTelling_BREF09_Speech.pdf" length="1811082" type="application/pdf"/></item><item><itunes:explicit>no</itunes:explicit><itunes:author>Dr. Martin Fritsche</itunes:author><title>_Trojan Horses</title><description>Na ja, die Ladung jenes h&#xF6;lzernen Riesenpferdes, welches die Troer damals in die Stadt gezogen haben sollen, erwies sich...</description><link>http://www.martin-fritsche.ch/p35.html</link><guid>http://www.martin-fritsche.ch/p35.html</guid><pubDate>Sun, 10 Feb 2008 21:30:44 GMT</pubDate></item><item><itunes:explicit>no</itunes:explicit><itunes:author>Dr. Martin Fritsche</itunes:author><title>_Disruption</title><description></description><link>http://www.martin-fritsche.ch/p34.html</link><guid>http://www.martin-fritsche.ch/p34.html</guid><pubDate>Sun, 10 Feb 2008 21:25:00 GMT</pubDate></item><item><itunes:explicit>no</itunes:explicit><itunes:author>Dr. Martin Fritsche</itunes:author><title>_Lovemarks</title><description>All about Lovemarks. Click on logo:


"Can business make the world a better place? Of course it can."

Kevin Roberts, CEO...</description><link>http://www.martin-fritsche.ch/p30.html</link><guid>http://www.martin-fritsche.ch/p30.html</guid><pubDate>Sat, 21 Apr 2007 19:40:59 GMT</pubDate></item><item><itunes:explicit>no</itunes:explicit><itunes:author>Dr. Martin Fritsche</itunes:author><title>_Campaigning</title><description>Ringvorlesung an der Hochschule f&#xFC;r Gestaltung und Kunst Z&#xFC;rich (HGKZ), 28.03.2006

Referenten: Martin Fritsche und...</description><link>http://www.martin-fritsche.ch/p17.html</link><guid>http://www.martin-fritsche.ch/p17.html</guid><pubDate>Sun, 30 Apr 2006 18:59:59 GMT</pubDate></item><item><itunes:explicit>no</itunes:explicit><itunes:author>Dr. Martin Fritsche</itunes:author><title>_BrandEfficiency&#xA9;</title><description>Markeneffizienz qualitativ sp&#xFC;rbar machen
Marken f&#xFC;hren durch Story Telling
Corporate-Identity-Prozesse initiieren...</description><link>http://www.martin-fritsche.ch/p12.html</link><guid>http://www.martin-fritsche.ch/p12.html</guid><pubDate>Sun, 08 Jan 2006 22:46:29 GMT</pubDate></item><item><itunes:explicit>no</itunes:explicit><itunes:author>Dr. Martin Fritsche</itunes:author><title>_FlowStyle</title><description>&gt;

Komplexit&#xE4;t in den Griff bekommen
Das ConCreaNet untersucht und trainiert Team- und Managementprozesse aufgrund...</description><link>http://www.martin-fritsche.ch/p11.html</link><guid>http://www.martin-fritsche.ch/p11.html</guid><pubDate>Sun, 08 Jan 2006 22:43:17 GMT</pubDate><enclosure url="http://www.martin-fritsche.ch/files/Flow_1.pdf" length="927877" type="application/pdf"/></item><item><itunes:explicit>no</itunes:explicit><itunes:author>Dr. Martin Fritsche</itunes:author><title>_MythManagement</title><description>

Markenf&#xFC;hrung ist Mythos Management
Marken sind empfindliche Konstruktionen. Um Marken &#xFC;ber verschiedene...</description><link>http://www.martin-fritsche.ch/p10.html</link><guid>http://www.martin-fritsche.ch/p10.html</guid><pubDate>Sun, 08 Jan 2006 22:38:01 GMT</pubDate></item></channel></rss>

